Customer data is anything that identifies a customer, or indeed any associated data that results from customer interactions including purchases, transactions and customer service communications.
A CUSTOMER DATA PLATFORM (CDP) is an enterprise computer processing platform used to harvest, aggregate, cleanse, manage, process, analyze and output customer associated data.
Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. Unlike a Customer Database, a Customer Data Platform extends its functionality to all aspects of the customer lifecycle.
READ THIS GUIDE TO LEARN HOW TO GAIN A SINGLE VIEW OF YOUR CUSTOMERS BY IMPLEMENTING A CDP.
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